Friday, 20 October 2017
Michael Townsend - Cat Food
Michael sent this tape back in the 90';s for my Tape Exchange project I was doing through the mail back then. Listen to part of it HERE. "Versatile and experienced copywriter, creative director, content developer and
broadcast producer
SKILLS
Expert written communication abilities – copywriting, editing, scriptwriting, online
marketing, white papers and more – with minimal ramp-up time and learning curve
Diverse experience in financial, technology, healthcare, logistics and economic
development communications for local, regional, national and global clients
Can make complex subject matter understandable for anyone, crafting benefit-oriented
copy for websites, advertising, email marketing, trade shows, outdoor and other tactics
Web development strategy, Search Engine Optimization proficiency
Audio production, editing and sound design; video editing and video production
management
ACCOMPLISHMENTS
Over 19 years, developed all copywriting and content for Perry & Banks, collaborated
with clients and strategists, and managed creative direction and collaboration
alongside a wide range of designers, writers, producers and on-camera/voice talent
Coined our state slogan, “Maine, The Way Life Should Be” for the Maine Dept. of
Tourism in 1987
Wrote and managed production of television and radio advertising for a number of
Maine Financial Institutions including Key Bank, Casco Northern Bank, Norway Savings
Bank, Androscoggin Savings. "
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